By bringing "innovative ideas" to customers everywhere, we strive to continuously provide joyful experiences and new possibilities in daily life, even as the world around us and the means of mobility continue to change.

Tagline:
SHIFT_the way you move

SHIFT_. A single word that captures the passion and commitment that has revived Nissan and drives our future. Everything we touch, we shift. And everything we shift, we try to make better and uniquely Nissan.

What does "SHIFT_" mean at Nissan?

SHIFT_ thinking changes the way we look at things, the way we do things and the way we react to life around us. It is more than kaizen. It's no longer about just doing, but doing for a purpose, doing effectively. It is change, but change driven for better, faster, higher performance. Our job is to create value, and we believe great products define a great carmaker. We are not afraid to take the lead at times or to stretch the boundaries in wider, better directions. When you change the way you look at reality, you will find that amazing things can happen. That's the NISSAN spirit -- the Nissan SHIFT_.