• New Nissan Retail Concept (NRC) open in Sandakan
  • Providing new personalised customer experience for new customers and existing Nissan vehicle owners

Kuala Lumpur, 28 May 2024 – Edaran Tan Chong Motor Sdn. Bhd. (ETCM) is excited to announce the introduction of the NRC-NEXT concept at the new Nissan showroom in Sandakan, Sabah. Following the grand opening of the Nissan 3S centre in Cyberjaya, this development underscores ETCM’s commitment to elevating the customer experience and satisfaction for both new and existing Nissan vehicle owners.

The Nissan Retail Concept (NRC) aims to transform Nissan dealerships into world-class facilities that reflect Nissan’s brand values throughout the customer journey, where each touchpoint is designed to enhance customer excitement and satisfaction.

Mr. Cheong Kim Seong, Head of Sales, East Malaysia, stated, “Our customers are at the heart of everything we do. With our commitment to continue to upgrade and enhance our showrooms, we are committed to deliver exceptional customer experience from browsing, shopping and test-drive, to total ownership through aftersales services by Nissan’s authorised partner – Tan Chong Ekspres Auto Servis.”

Continuing its upgrading and enhancement efforts, ETCM proudly inaugurated ETCM Sandakan (SDK) in Sabah recently. Having moved to a new prime location with enhanced customer visibility and convenience, this new Nissan 1S showroom aims to serve the automotive needs of the Sandakan community while upholding the highest standards of quality and service synonymous with the Nissan brand.

The showroom features up to three Nissan display models, providing customers a range of offerings from the brand. Additionally, customers can relax and unwind in the cosy customer lounge with WiFi access while exploring their options.

To ensure a personalised experience, ETCM Sandakan also offers a fleet of test drive vehicles. Customers can arrange test drives at their convenience, even from the comfort of their homes or offices, just by making the arrangement with the friendly Sales Advisors. This commitment to convenience underscores our dedication to providing a seamless and enjoyable experience for our valued customers.

While focusing on sales, ETCM Sandakan also ensures the needs of existing Nissan owners are met through its after-sales service. Customers can continue to enjoy the excellent services provided by the existing Tan Chong Ekspres Auto Servis Sdn. Bhd. (TCEAS) Service Centre located approximately 4km away from the showroom at Batu 3, Jalan Utara, Jalan Ming Huat Industrial Estate, Sandakan. This continuity in service ensures that Nissan owners in Sandakan receive comprehensive support and assistance, further strengthening the brand’s commitment to customers’ satisfaction and loyalty.

ETCM will continue to upgrade its showrooms nationwide to meet customer expectations and elevate satisfaction, reinforcing its position as a leader in customer experience in the automotive retail sector.

Location and operating hours of the new Nissan outlet are as follows:

ETCM SANDAKAN (1S Showroom, Sandakan, Sabah)
AddressLot 16, Taman Nasalim, Phase 7A, Jalan Lintas Utara, 90000 Sandakan, Sabah
Operating hoursSales: Monday – Saturday : 9.00am – 7.00pm
Sunday/Public Holiday : 10.00am – 5.00pm       
Contact089-222 098, 089-214 286

For more information, customers can visit the Nissan Malaysia website at or contact the Nissan Customer Care Centre hotline at 1800-88-3838.


About Edaran Tan Chong Motor Sdn. Bhd.

Edaran Tan Chong Motor Sdn. Bhd, a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia. In 1957, Tan Chong Motors was appointed the franchise holder of Nissan/Datsun vehicles in Malaysia and Nissan/Datsun became the best-selling brand in the country in 1970. TCMH was listed on the Bursa Malaysia Securities Berhad in 1974. The group is principally involved in the assembly and distribution of automobiles. To complement TCMH’s auto business, TCMH provides a wide range of services such as vehicle after sales, hire purchase financing, leasing, and insurance.

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Tiffany Tan                                                                Chuah Joo Ee
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