• Iconic 3S dealership is now the first ever Nissan flagship Store to serve customers in Petaling Jaya and the greater Klang Valley area
  • Personalised environment to delight new customers and existing Nissan owners
  • Flagship Store officiated by Makoto Uchida, the President and CEO of Nissan Motor Co., Ltd

Petaling Jaya, 4th September 2023 – Customers and owners of Nissan vehicles will discover new experiences when they visit the first-ever Nissan Flagship Store in Petaling Jaya, Selangor.  Redesigned and upgraded in line with the latest Nissan Retail Concept (NRC-NEXT), the striking 3S Flagship Store serves as a beacon of automotive retail and after-sales excellence of the Nissan brand in Malaysia.

The Nissan Retail Concept aims to innovate Nissan dealerships and deliver world-class service standards to Nissan customers across the globe. It is centred on showcasing Nissan brand values on customer journeys at the dealership, whether it’s to test drive the latest model or to drop the car off for a regular service. Every touch point of a NRC-NEXT-compliant retail facility has been reimagined and refined to deliver excitement and satisfaction to the customer.

At the new Nissan 3S Flagship Store in Petaling Jaya, the essence of timeless Japanese luxury has been incorporated to a modern yet functional setting to receive and host valued customers and cherished Nissan owners.

ETCM’s Nissan 3S Flagship Store with new Nissan Retail Concept (NRC) in Petaling Jaya

With an investment valued at RM4 million, the upgraded Nissan 3S Flagship Store at Petaling Jaya stands out with an eye-catching façade and proudly wears the sleek new logo which reflects on Nissan’s latest corporate identity.  On 10th August, this Flagship Store with its improved facilities was officiated by Makoto Uchida, President and Chief Executive Officer of Nissan Motor Co., Ltd. (NML), accompanied by directors and top executives of both NML and Edaran Tan Chong Motor (ETCM).

President and CEO of Nissan Motor Co., Ltd, Mr. Makoto Uchida Officiates the Grand Opening of the New Nissan 3S Flagship Store in Petaling Jaya.

(From Left to Right): 

  • Isao Sekiguchi – President ASEAN, Nissan Motor Asia Pacific Co., Ltd.,
  • Christopher Tan Kok Leong – Sales & Marketing Director, Edaran Tan Chong Motor Sdn Bhd,
  • Asako Hoshino – Executive Vice President, Nissan Motor Co., Ltd.,
  • Dato’ Robert Tan – Director, Tan Chong & Sons Motor Company Sdn Bhd,
  • Makoto Uchida – President and Chief Executive Officer, Nissan Motor Co., Ltd., 
  • Daniel Ho Wai Ming – Group Chief Executive Officer, Tan Chong Motor Holdings Berhad,
  • Stephen Ma – Chief Financial Officer, Nissan Motor Co., Ltd.,
  • Chong Choon Yeng – Chief Financial Officer, Tan Chong Motor Holdings Berhad,
  • Yoshinori Kanazawa – Vice President of NIBU-ASEAN, Nissan Motor Asia Pacific Co., Ltd.

“Our new Nissan 3S Flagship store in Petaling Jaya is testament to the hard work and dedication of our team, it is also a reflection of our commitment to elevate the experience of our customers when they visit this beautiful facility.  We would like our customers to undergo an amazing car-shopping experience from the moment they step into the showroom till they become a proud owner of a Nissan, and thereafter to discover excitement and memorable experiences in their ownership journeys!” enthused Christopher Tan, the Sales & Marketing Director of ETCM.

Top Management teams of Nissan and ETCM pose with the New Nissan Serena Premium Highway Star

“NML is honoured to have more than 60 years of long-term relationship with Tan Chong.  Today, we are very proud to officiate the opening ceremony of this new retail concept Nissan 3S Flagship Store in Petaling Jaya, Malaysia; as it signifies our commitment to continue delighting Nissan owners for many more years to come.”

“At Nissan, our long-term vision is empowering mobility and beyond, as part of Nissan Ambition 2030.  We want to transform Nissan to become a sustainable brand that is truly needed by customers and society.  To achieve this, we will continue to work with our dealers and partners to deliver the best and most innovative products and services, as well as providing a more integrated, tailor-made Nissan customer experience.” Makoto Uchida said.

About the new Nissan 3S Flagship Store

Redefining customer experiences at the Nissan 3S Flagship Store in Petaling Jaya begins with an all-new exterior façade highlighted by the unmistakable presence of the new Nissan logo. The signature red tablet can be seen from afar hovering over the dealership in a highway pole-style signage while another prominent emblem situated above the main entrance greets visitors to the facility. 

Service and Spare Parts centre all under one roof in the new Nissan 3S Flagship Store in Petaling Jaya

Every facet of the 43,000-sq feet Flagship Store, from its carefully chosen colour palette, premium appointments, to the contemporary layout and plush furnishing aim to welcome customers to a whole new level of comfort and convenience. Customers are able to experience up to eight models on display in a conducive and relaxed environment, with professionally-trained sales advisors ready to attend to product enquiries and to arrange test drives from the complete lineup of new Nissan models.

At a time when automotive customer service is becoming more impersonal, ETCM is committed to engagement on a personal level as vehicle purchases are important acquisitions in Malaysia.  

Modern Interior with a spacious and premium customer reception 
The new NRC interior layout provides a seamless flow between the new vehicle delivery bays, viewing gallery and customer reception

Aside from two new vehicle delivery bays and three EV chargers, there are also a spacious and airy customer reception, high-speed internet connectivity, specially assigned areas for private discussions and even a kids’ room to keep the little ones safe and occupied.

For existing Nissan owners returning for after-sales services at the Flagship Store, a Service Concierge has been set up to offer immediate assistance to owners at the entrance of the Service Centre, this is then complemented by a newly furnished reception area with comfortable seating as respective Service Advisors attend to owners.

A new Service Concierge located at the front of the Service Centre entrance offers personal assistance to Nissan owners, as well as to ensure a smooth and satisfying experience for every customer
Modern and comfortable Aftersales Service reception area for service advisors to present the service packages to customers, ensuring an elevated Brand experience for Nissan owners  

The Service Centre at the Nissan 3S Flagship Store features 25 general service bays which are equipped with hoists, as well as dedicated bays for air-conditioning and wheel alignment service. On top of that, there are also individual rooms earmarked for EV repairs and vehicles that may require extensive remedial work.

New Aircond Bay for technician to conduct the air conditioning service
Wheel Alignment and Balancing Bay with sophisticated equipment for technicians to ensure the wheels and suspension are correctly aligned
EV Heavy Repair Room for specialists to conduct a thorough inspection of an EV’s major components using specialised diagnostic tools

Up to 100 vehicles can be serviced daily by the experienced 25-member after-sales team at the Nissan 3S Flagship Store. Every technician at the Service Centre is Nissan-certified and backed by a well-stocked spare parts warehouse utilising only Nissan Genuine Parts for a total peace-of-mind.

Caption: All 25 service bays are equipped with hoists to accommodate high-efficiency vehicle service operations on a daily basis

Location and operating hours of the ETCM Nissan 3S Flagship Store in Petaling Jaya are as follows:

AddressLot 9, Jalan Kemajuan 12/18, 46200 Petaling Jaya, Selangor.
Operating hoursShowroom:
Monday – Saturday        : 9:00am – 7.00pm
Sunday / Public Holiday : 10.00am – 5.00pm

Service Centre:
Monday – Saturday         : 7:30am – 5.00pm
Sunday / Public Holiday : 8.30am – 5.00pm
03-7957 5940, 03-7957 5821

Service Centre:
03-7955 3372, 03-7955 3288

For more information, customers can visit the Nissan Malaysia website at or contact the Nissan Customer Care Centre hotline at 1800-88-3838.


About Tan Chong Motor Holdings Berhad

Edaran Tan Chong Motor Sdn. Bhd, a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia. In 1957, Tan Chong Motors was appointed the franchise holder of Nissan/Datsun vehicles in Malaysia and Nissan/Datsun became the best-selling brand in the country in 1970. TCMH was listed on the Bursa Malaysia Securities Berhad in 1974. The group is principally involved in the assembly and distribution of automobiles. To complement TCMH’s auto business, TCMH provides a wide range of services such as vehicle after sales, hire purchase financing, leasing, and insurance.

For media enquiries, please contact:

Tiffany Tan                                                    Chuah Joo Ee
T: 03-2788 3157                                             T: 03-2788 3160 
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