• Nissan showcases e-POWER technology at MAEPS Serdang
  • To embark on the next chapter of electrified mobility in Malaysia
  • Unique combination of instant torque, quiet yet relaxing drive and top-level fuel efficiency of 21.7km/L
  • All-new Nissan e-POWER model to be launched in the second half of this year

Kuala Lumpur, 21st May 2024 – As an innovator and pioneer of electric vehicles, Nissan is set to take another step in electrified mobility through the groundbreaking technology of e-POWER. Edaran Tan Chong Motor Sdn Bhd, the official distributor of Nissan vehicles in Malaysia, will showcase how e-POWER is going to excite visitors and car buyers during the Malaysia Autoshow 2024, to be held from 22nd May to 26th May 2024 at MAEPS Serdang, Selangor.

The e-POWER drive system is a technology unique to Nissan, it utilises a petrol engine and Lithium-ion battery to power an electric motor – the electric motor solely drives the wheels. It responds similarly to an electric car, providing instant torque and also has lower tailpipe emissions and running costs compared to a traditional combustion engine, but without the need to plug in. In addition to the petrol engine, e-POWER also uses regenerative braking to help keep the battery topped up.

In unveiling e-POWER at the Malaysia Autoshow 2024, Khoo Cheng Pah, Chief Executive Officer of Edaran Tan Chong Motor remarked, “The transformation which the automotive industry is currently undergoing presents unique challenges and opportunities. Battery electric vehicles (BEVs) have no doubt captured the attention of consumers, but there are barriers to adoption in large numbers. As the first automotive brand to mass produce electric vehicles with the Nissan LEAF, a model which ETCM introduced back in 2013, we are ready to embark on the another step in electrifying mobility for Malaysians through e-POWER.”

“The intelligent proposition of e-POWER combines the best attributes of different drive systems – the fun-to-drive characteristics of an EV, the freedom from never having to charge the car and the savings of an ultra-efficient petrol-powered vehicle. Nissan vehicles powered by e-POWER constantly rank amongst the best-selling cars in Japan, coveted for their invigorating drive, efficiency and refinement, minus the drawbacks associated with EV ownership. We are optimistic that Malaysians will come to the same conclusion when we launch our first e-POWER in the second half of this year,” added Khoo.

What’s e-POWER and how it works

Nissan e-POWER is an innovative and award-winning electric-drive powertrain that integrates an internal combustion engine with an electric motor. Since the engine is only utilised to generate electricity, the wheels are 100% driven by a high-output motor. Just like an EV, e-POWER offers an immediate throttle response as an electric motor can generate maximum torque instantaneously. The Nissan e-POWER electrified powertrain earned the accolade of “Technology of the Year” from the Automotive Researchers & Journalists’ Conference of Japan (RJC) in 2021.

The e-POWER motor control, powertrain integration and battery management technologies leverage on Nissan’s extensive development on EVs. The main components of an e-POWER system consists of a Lithium-ion battery, a high-power electric motor, inverter, generator and a combustion engine with class-leading thermal efficiency.

Unlike conventional self-charging hybrids where the wheels are primarily and directly driven by the engine, the e-POWER’s intelligent control system regulates engine operation independently based on factors such as vehicle speed, road conditions, degree of acceleration and battery charge levels. As a result, the driving experience is quiet and refined with less frequent engine operation compared to conventional hybrids.

At low to medium speeds, such as in urban areas, the vehicle is mainly driven by the electric motor powered by the lithium-ion battery for an EV-like performance. When driven at high speeds where rolling noise is elevated, the engine runs at optimal RPM to generate sufficient electricity to power the motor, and when strong acceleration is required, the motor combines the electricity generated by the engine and the electricity from the lithium-ion battery to power the vehicle.

Like EVs, e-POWER also offers the convenience of single-pedal driving where brake pedal operation can be reduced by nearly 70% through regenerative braking which can slow the vehicle while replenishing the battery.

Other Nissan highlights at the Malaysia Autoshow 2024

Situated at Booth A11 of Hall A, the Nissan pavilion at the Malaysia Autoshow 2024 is also displaying the new Nissan Almera Turbo KURO (Black) Edition updated with sporty cosmetic touches complemented by factory-fitted TOMEI aero-kit and accessories, and presented in an exclusive Glacial Grey body colour.

Standing tall and ruggedly handsome alongside the Almera Turbo is the Nissan Navara PRO-4X Ironman Edition. Experience first-hand the robust yet sophisticated 4×4 pick-up truck that’s always in its element whether traversing the tropical rainforest or the concrete jungle.

The line-up is completed by the ever-popular Nissan Serena Premium Highway Star – a premium MPV that can do-it-all for families, from daily school runs to holiday getaways. The ultra-versatile Serena continues to amaze Malaysians who can’t get enough of its intelligent practicality, fuel-efficiency and advanced safety features. 

For more information, customers can visit the Nissan Malaysia website at or contact the Nissan Customer Care Centre hotline at 1800-88-3838.


About Edaran Tan Chong Motor Sdn. Bhd.

Edaran Tan Chong Motor Sdn. Bhd., a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia. In 1957, Tan Chong Motors was appointed the franchise holder of Nissan/Datsun vehicles in Malaysia and Nissan/Datsun became the best-selling brand in the country in 1970. TCMH was listed on the Bursa Malaysia Securities Berhad in 1974. The group is principally involved in the assembly and distribution of automobiles. To complement TCMH’s auto business, TCMH provides a wide range of services such as vehicle after sales, hire purchase financing, leasing, and insurance.

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